Two years in: the power of shared ownership

Two years ago, we made a bold move: we became an employee-owned company. We knew this shift would bring change - but we didn’t anticipate how much it would enable us to achieve.
Employee ownership isn't just about governance or profit-sharing. It's about building a culture where every voice matters, every decision is more thoughtful, and every success is shared.
Since making the transition, the impact is clear: employee ownership has helped us collaborate more meaningfully, adapt more confidently, and grow together - with purpose.
Here’s what being employee owned has enabled us to do:
Achieve B Corp certification
Becoming a B Corp was a milestone that aligned perfectly with our values. Employee ownership gave us the collective motivation and accountability to go through the rigorous process - and succeed. It cemented our commitment to doing business as a force for good.
Join the Better Business Act Coalition
We proudly joined the Better Business Act coalition to advocate for a future where all businesses are legally responsible for benefiting workers, customers, communities, and the environment. Employee ownership has strengthened our resolve to be part of this collective voice for change.
Rebrand and launch a new website
With a renewed sense of ownership, we launched a fresh new brand and website - one that truly reflects who we are today.
And the response? Our clients have told us it feels genuine - a clearer, more authentic expression of who we are and what we stand for. That feedback is the best validation of all: when everyone has a stake, everyone has a say - and the results resonate far beyond our walls.
Grow our services
Employee ownership has created the conditions for sustainable, strategic growth. With shared goals and increased alignment, we've been able to expand our services in a way that feels deliberate, values-led, and future-focused.
Improve our benefit package for everyone
We enhanced our benefits package through company-wide workshops and surveys, making sure it truly reflects how we want to support each other. From wellbeing initiatives to inclusive perks, employee ownership has helped us build a package shaped by our team - for our team.
Looking ahead
Employee ownership has been more than a structural change - it’s been a cultural shift. It’s empowered us to collaborate more deeply, embrace change more confidently, and stay true to our values.
As we celebrate two years of being employee owned, we’re excited about what lies ahead. The future feels more inclusive, more innovative, and more resilient - because we’re building it together.
About Zoonou
Zoonou is a UK-based software testing company. We’re a B Corp and 100% employee owned. Combining technical delivery and advisory services, we collaborate with the private, public and third sectors to create better software, services and products.
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