Growing worlds together: our QA journey with Toca Boca

Toca Boca
Testing

Since 2020, we’ve been embedded with Toca Boca as their trusted QA partner - supporting the growth of their imaginative game worlds with scalable, high-quality testing.

Toca Boca: where play meets quality

Toca Boca is a leading Swedish game studio that crafts imaginative, safe digital worlds for children. Their games - including Toca Boca World - are enjoyed by millions of players worldwide, combining creativity with a high standard of quality.

The Challenge: helping Toca keep the fun flowing

Toca Boca needed a reliable QA partner who could plug right in - no fuss, no overhead - just seamless support that scaled with their projects. While they have a strong internal QA team, they were looking to augment their capacity with external specialists who could:

  • Embed directly with their development teams
  • Scale testing up or down in step with release demands
  • Collaborate smoothly thanks to time zone and cultural alignment

They weren’t replacing internal resources - they were looking for a flexible extension of their team. Onboarding with Toca took time, training, and commitment, but it built the foundations for a partnership that now feels natural, collaborative, and lasting.

How we joined the adventure: embedded and ready

Our nearshore QA specialists are embedded right alongside Toca Boca’s developers, designers, and artists - like extra team members who just happened to be remote. We provide focused, flexible support that complements Toca’s internal QA team, helping them to manage release demands as part of the wider release team.

Being close in time zone and culture makes it easy to sync, join sprint planning, daily stand-ups, release triages, and playtests without missing a beat. This close-knit collaboration ensures feedback is fast, clear, and actionable.

Quality is a team sport: owning it together

QA isn’t just testing - it’s a shared mission. Our team works alongside Toca’s internal QA from early design through to release, providing input, running targeted tests, and helping identify risks, blockers, and compliance needs.

We support story mapping, test planning, and team testing sessions, ensuring the wider team has clear information to keep releases smooth and surprises minimal.

Growing smarter: lending a hand in A/B adventures

We support Toca Boca in exploring new feature ideas and running A/B experiments in Toca Boca World. Our role includes QA tasks, validating variations, and submitting data from tested features to ensure results are accurate. This helps the Toca team make informed decisions, supporting their growth and monetisation goals.

Sharing tools and sharing knowledge

As embedded QA, we integrate seamlessly with Toca Boca’s existing tools and processes, including CMS, QA platforms, Firebase Remote Config, and A/B testing frameworks. We work within these systems to support the team and help testing and analysis run smoothly.

We also assist with onboarding new teammates. By collaborating closely with developers, designers, data analysts, and customer support, we contribute to Toca’s culture of shared knowledge and collective problem-solving across the studio.

What this means for Toca Boca

By embedding our nearshore QA team, Toca Boca gains:

  • A flexible, expert testing team that grows with their needs
  • Faster, clearer feedback thanks to time zone and cultural alignment
  • Shared quality ownership for stronger, more stable releases
  • Cost-effective, hassle-free scaling without adding internal hires

This isn’t outsourcing - it’s becoming part of the team. For Toca Boca, our embedded nearshore QA model means better quality, faster releases, and more room to innovate - all without stretching their internal resources.

Toca is loved by the kids of Zoonou!

Share this article

'We’ve been working with Zoonou for several years across multiple projects and product areas. Their team work as embedded testers with defined areas of responsibility. The partnership has been successful as Zoonou provide consistent resources who immerse themselves in the detail of their product area. They're a friendly team who work in our time-zone, are collaborative, reliable, professional, and fully vested in the success of our products.'

- Jack Walker, QA Manager at Toca Boca

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