Lifecycle Marketing Manager

The role

Marketing plays a key role in how we show up as a company - and in how we grow. We’ve got all the right ingredients to work with: employee ownership, B Corp certification, a team that genuinely cares about the work, and real client stories. The opportunity is to bring it all together through lifecycle and CRM-led marketing that builds trust and supports commercial growth.

We’re looking for a Lifecycle Marketing Manager to take ownership of how we stay connected with the people we want to work with - from first interaction through to long-term relationships. It’s a role for someone who enjoys taking responsibility, shaping how things are done, and seeing the direct impact of their work on the business’s growth.

You’ll lead the way we use HubSpot to turn interest into conversations, keep people engaged over time, and support our sales team to build relationships. You’ll have the space to make decisions, shape your approach, and build momentum, while working closely with the Marketing Director and wider team to make sure everything connects. 

What you’ll do as our Lifecycle Marketing Manager

Lifecycle and email-led marketing

This is the core of the role - you’ll shape how we stay connected with prospects and clients through:

• Lead nurturing journeys that feel relevant and timely.
• Re-engagement activity for older or inactive leads.
• Communications that support the move from enquiry to opportunity.
• Client onboarding and relationship-building activity where relevant.
• Supporting our sales team to keep existing clients engaged.
• Renewal reminders to help drive retention and continuity.
• Client surveys to gather insight and improve experience.
• Event and webinar communications to drive attendance and engagement.

CRM ownership

You’ll own how sales and marketing work inside HubSpot, making sure our data, processes and lead flow are clear, structured and genuinely useful. This includes:

• Lead scoring and qualification logic.
• Supporting how leads move into and through sales.
• Keeping our CRM structured, useful, and well understood.
• Reporting on how marketing contributes to pipeline and conversion.
• Sales reporting and dashboard maintenance, ensuring visibility across teams.
• GDPR compliance, making sure our data is accurate and up-to-date. 

Content, stories, and amplification

We’ve got strong material to work with - the role will help it reach the right people in the right way. You’ll work with the Marketing Director and the wider team to:

• Draw out stories from across the company.
• Support the creation of blogs, case studies and thought leadership.
• Distribute content effectively through email and digital channels.
• Support follow-up communication around campaigns and events.

The experience you'll bring

You don’t need to tick every box to be a great fit for this role. What matters most is that you’ve worked in lifecycle marketing or CRM before, you’re comfortable turning data and insights into action, and you can write in a clear, thoughtful way that connects marketing to commercial outcomes.

• 3+ years’ experience in lifecycle marketing, CRM or marketing automation - ideally in a B2B technical or services-led environment.
• A track record of improving engagement, conversion, or pipeline quality in a meaningful way.
• Experience working in a CRM and marketing automation platform (HubSpot or similar), building and improving lifecycle journeys.
• Experience creating email campaigns and nurture flows that feel relevant, well-timed and genuinely useful.
• Ability to turn ideas, insights or client stories into email content people actually want to read.
• Confidence working with data - understanding what’s working, reporting on it, and improving performance over time.
• Experience working alongside sales teams and understanding how marketing supports lead quality and progression.

And the way you work

Just as important as what you’ve done is how you approach your work. We’re a small team, so we need someone comfortable taking ownership, making decisions, and moving things forward. In practice, that probably looks like someone who:

• Likes bringing structure to things and improving them over time.
• Is happy making decisions and prioritising their own workload.
• Cares about doing things well - not just getting them done.
• Notices what needs doing and takes the initiative to act on it.
• Can switch between working with data and writing messaging depending on what’s needed.

Your working hours and location

• Hours: Monday to Friday, 09:00 - 17:30
• Location: Hybrid. You’ll be in person around 2 days per week, either in our Eastbourne office or with our Marketing Director in Kent (within easy reach of the East Sussex / Kent border).

What we offer

Just a few reasons why you’ll love working here:

• Employee ownership bonus - the first £3,600 of our EO bonus is tax free.
• Enhanced parental leave - we support our parents with advanced maternity and paternity cover.
• Paid volunteer days - we each get two days paid leave to volunteer our time for causes that we personally care about.
• Celebrate your way - we can swap bank holidays to celebrate significant religious holidays such as Diwali, Eid or Passover.
• Up-to 35 days holiday - we get 32 days holiday (including bank holidays) and an extra day from years 2-5.
• Buy and sell holiday - every year, we can buy or sell up-to 5 days of annual leave.
• Training budgets and professional development plans that actually get used.
• Hybrid working (Following an initial 2-week onboarding at our head office).
• Funded mental health support.
• We have a range of other benefits we can take advantage of including an electric car scheme; cycle-to-work scheme; a tech scheme; discount vouchers and season ticket loans.

Head over to our careers page to learn more about our culture at Zoonou.

Diversity, equity and inclusion 

At Zoonou, we welcome applications from all sections of society. We’re dedicated to building a diverse workplace where everyone feels included, valued, and able to do their best work.

You don’t need to tick every box to apply - if you’re excited about the role and our company, we want to hear from you.