Case Study: Consultancy

Helping a leading agency to review and improve its QA and test processes across the business.

System1 Group – Test Consultancy

Strategic test consultancy for leading market research agency. See how we helped System1 Group to review its full QA and test approach.

Key Achievements

  • Expert consultant-led review and analysis of the full QA and test function.
  • 2 day onsite consultancy workshops.
  • Observation Analysis Report.
  • New Test Case Management System implemented saving the business £2,500 per year.
  • Onsite training workshop and guidance for improvement.

The Challenge

System1 Group are one of the world’s most innovative brand strategy and research agencies. They have pioneered the application of Behavioural Science to improve the predictive power of market research and helped clients do famous and commercially successful marketing.

To build upon their success, System1 Group recognised a need to improve how testing and QA was organised as part of their full software development lifecycle and engaged Zoonou as a strategic test partner to help the company to review and improve the management, leadership and methodology of its QA function for the development of their internal software products.

Our Solution

Expert Consultancy workshop sessions were coordinated allowing Zoonou to conduct a full review and analysis of the testing and QA function across the business, covering all aspects of testing, from strategy, planning and management, through to execution and reporting. The results of the session were drawn together in a Zoonou Observation Analysis Report.

With Zoonou’s first hand experience, we implemented a new simple cloud based test case management system to replace the misused expensive platform which was costing the company £2,500 per year. The new solution being much easier to use, manage and maintain.

Zoonou recognised a need to improve the type of testing that was being executed by combining exploratory non-scripted testing with a new refined set of manual test scripts, and set about to provide the team with an approach to test scripting that could be utilised for all internal software products.

Zoonou recommended adjustments to the management of User Stories to improve clarity of ownership and responsibility, and to save time through reducing the duplication of effort between the project management and test case management tools.

The Results

System1 Group immediately recognised and welcomed the benefit of Zoonou’s consultation, and it provided a much needed opportunity to take a step back and receive valuable and actionable advice on their testing approach, methodology and tools.

The changes made have proved truly beneficial, helping to refine and improve the test process across the business, and the company continues to move forwards with the strategy that Zoonou helped to formulate and implement.

For more information on System1 Group, please see

Key services from this case study:

QA Advisory & Consultancy

"Zoonou was fantastic – they came in and swiftly helped us introduce efficiencies in our testing and QA process – they’ve really helped move us forward."

Emma Cooper
System1 Group, Managing Director Group Operations

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