Helping The Climate Coalition bring its climate campaign to Instagram
What we delivered
We provided pro bono testing for The Climate Coalition's AR filter before the #ShowTheLove campaign went live.
The Climate Coalition is the UK's largest group of people dedicated to tackling climate change.
Working with creative agency Wieden and Kennedy, the coalition developed an Instagram augmented reality (AR) filter for its #ShowTheLove campaign. The filter encouraged people to choose and share a pledge showing how they were taking action on climate change.
Getting the campaign ready to launch
When Wieden+Kennedy asked us to help test the filter, we were delighted to get involved.
As part of our pro bono work, our testers put the interactive experience through its paces, identifying bugs and working with the creative team to get them resolved before launch. It was a small but meaningful way for us to support a campaign encouraging more people to take action on climate change.
Zoonou were a fantastic partner for testing and quality assurance as always. Very helpful, accommodating and their communication was superb. They spotted bugs and worked with us to get them fixed. Thank you for your support and continued support on projects.
With testing complete and the bugs addressed, the filter was ready for people to share their climate pledges through Instagram.
The project brought together creative technology, a cause we care about and an opportunity to contribute our testing expertise where it could make a difference.
Could we support your organisation?
Find out more about our pro bono programme and how to apply.
More articles
Accessibility design guidance for an early-stage mobile app
From script to screen: digital accessibility at the British Film Institute
Cultivating accessibility: helping to make RBGE’s digital spaces as inclusive as their gardens