Putting Universal Everything's Super You AR app to the test
What we delivered
We worked with Universal Everything to test Super You, an imaginative augmented reality app that transforms people into moving digital artworks.
Universal Everything is a creative design studio known for experimenting with digital art, movement and emerging technology.
Their app, Super You, takes that creativity into augmented reality, allowing people to transform themselves, or someone else, into a moving digital artwork.
Using body-tracking technology, the iOS app offers 11 imaginative AR costumes that respond to the person's movements and take inspiration from the colours of their clothing. Users can record their creations and share them with friends.
Testing the unexpected
Creative experiences like Super You invite people to experiment. And when you're combining real-world movement with augmented reality, there are plenty of unexpected ways people might interact with the technology.
Universal Everything brought us in during the app's beta stage to provide independent testing ahead of release.
Our team explored the experience across compatible iOS devices, looking for functional issues, device compatibility problems and visual anomalies that could interrupt the creative experience.
The work called for more than a conventional approach to mobile testing. Understanding what the app was trying to achieve creatively was just as important as knowing how the underlying AR technology behaved.
And there was plenty of room for experimentation. Our testers even enlisted Doug the Pug to explore some unusual edge cases!
A creative partnership built on trust
The project brought us back together with Executive Producer Claire Spencer Cook, who we'd previously worked with on the Gruffalo Spotter AR app.
That existing relationship meant Claire knew our team had experience with augmented reality and understood the particular challenges of testing interactive creative experiences.
We asked Zoonou to help test the app when it was in beta as we were confident their testers were already knowledgeable about AR technology and would therefore understand the creative direction of the app experience. Zoonou are flexible in adapting to our own project management processes and are responsive and communicate clearly, which helps keep our production and release schedule efficient.
For Universal Everything, having an independent testing partner who understood both the technology and the creative vision meant they could get practical feedback without disrupting their production process.
And for us, it was another opportunity to put emerging technology through its paces while helping a creative team bring something wonderfully unusual into the world.
Creating something out of the ordinary?
We bring real-world testing expertise to imaginative digital experiences, from augmented reality to interactive installations.
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