Accessibility strategy services
Accessibility strategy that drives real change
Incorporate accessibility into decision-making
Accessibility isn’t just a checklist - it’s a mindset. By embedding accessibility into your organisation’s decision-making processes, you ensure that every product, project, and initiative is inclusive from the outset. Our accessibility strategy services help leaders and teams:
- Align accessibility with business goals and governance
- Make informed decisions that reduce risk and cost over time
- Set measurable benchmarks for accessibility maturity
- Embed accountability and continuous improvement across the organisation
We use recognised accessibility maturity frameworks to guide the process, turning compliance into strategy and making inclusion a natural part of every decision.
How we can help
Our accessibility strategy services focus on embedding accessibility into company culture, decision-making, processes, and technology rather than treating it as a one-time project.
Understand where you are and where to go next.
Our digital accessibility strategy services are designed to help you see the full picture. Using a recognised accessibility maturity model, we review how accessibility is embedded across teams, processes, and products, and how decisions are made day-to-day.
We also consider your obligations under key standards and regulations, from the Web Content Accessibility Guidelines (WCAG) and PSBAR 2018 (The Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018) to the Equality Act, and the European Accessibility Act (EAA).
And we factor in the practical side too, so when your teams start designing, developing, or testing, they know exactly what to do. By the end of the assessment, you’ll have a clear view of your current state, priorities, and the actions needed to make meaningful progress.
Turn insight into action, and make accessibility part of everything you do.
Once we’ve mapped your current state, we work with you to create a bespoke accessibility roadmap with clear short- and long-term goals. It aligns with your organisational priorities, covering both compliance and inclusivity improvements, and turns insight into action across teams and projects.
We provide guidance on embedding accessibility into processes, decision-making, and team collaboration, as well as practical advice for when your teams are designing, developing, or testing products.
The roadmap ensures accessibility is not just a requirement, but part of your organisation’s culture, giving leaders confidence and teams clarity on how to deliver inclusive experiences.
Accessibility maturity assessment
Understand where you are and where to go next.
Our digital accessibility strategy services are designed to help you see the full picture. Using a recognised accessibility maturity model, we review how accessibility is embedded across teams, processes, and products, and how decisions are made day-to-day.
We also consider your obligations under key standards and regulations, from the Web Content Accessibility Guidelines (WCAG) and PSBAR 2018 (The Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018) to the Equality Act, and the European Accessibility Act (EAA).
And we factor in the practical side too, so when your teams start designing, developing, or testing, they know exactly what to do. By the end of the assessment, you’ll have a clear view of your current state, priorities, and the actions needed to make meaningful progress.
Accessibility roadmap
Turn insight into action, and make accessibility part of everything you do.
Once we’ve mapped your current state, we work with you to create a bespoke accessibility roadmap with clear short- and long-term goals. It aligns with your organisational priorities, covering both compliance and inclusivity improvements, and turns insight into action across teams and projects.
We provide guidance on embedding accessibility into processes, decision-making, and team collaboration, as well as practical advice for when your teams are designing, developing, or testing products.
The roadmap ensures accessibility is not just a requirement, but part of your organisation’s culture, giving leaders confidence and teams clarity on how to deliver inclusive experiences.
Ready to improve your organisation’s accessibility capabilities? Let's talk about how our strategy services can support your next steps.
Cultivating accessibility: helping to make RBGE’s digital spaces as inclusive as their gardens
We’ve been working with the team at the Royal Botanic Garden Edinburgh (RBGE) to ensure their digital platforms are as inclusive as the physical gardens.
Making accessibility part of every strategy
We help clients embed accessibility into decision-making, processes, and products through expert guidance, strategic frameworks, and practical support.
We work across the private, public, and third sectors, bringing a deep understanding of each client’s industry-specific challenges, goals, and accessibility requirements - helping teams make inclusion part of their day-to-day work.
From script to screen: digital accessibility at the British Film Institute
Cultivating accessibility: helping to make RBGE’s digital spaces as inclusive as their gardens
Accessibility testing for the best public sector project at the national technology awards
Your accessibility strategy partner
We work alongside your teams to embed accessibility into every part of your organisation. Our in-house experts bring years of experience across diverse sectors, sharing practical insights, strategic frameworks, and real-world examples to make accessibility planning actionable and effective.
As members of the International Association of Accessibility Professionals (IAAP) and through partnerships with leading accessibility organisations, we stay on top of evolving standards and best practices. That means your teams benefit from guidance that’s not just about compliance, but about making accessibility a natural part of how your organisation operates.
'Another year to be grateful for Will and the team guiding us on accessibility best practice. A pleasure to work with!'
- Charlotte McDonald, Web Manager at Royal Botanic Garden Edinburgh
Let’s build your accessibility strategy together
We’d love to help your organisation make accessibility part of every decision.
Your questions answered
What is a digital accessibility strategy?
An accessibility strategy is a structured plan that helps your organisation embed accessibility across digital products, processes, and decision-making. It outlines clear goals, responsibilities, and actions to improve accessibility over time while meeting relevant standards and regulations.
Why does my organisation need an accessibility strategy?
Without a strategy, accessibility efforts often become reactive - fixing issues late in development or responding to compliance pressures. A clear strategy helps you prioritise improvements, reduce risk, and build accessibility into everyday processes from the start.
Can this work for a specific team or product?
Yes. While some of our clients develop accessibility strategies at an organisational level, we also support specific teams, digital products, and services. This approach is often a good starting point before scaling accessibility across the wider organisation.
Will this create a lot of extra work for our teams?
A good accessibility strategy does the opposite. By embedding accessibility earlier in planning, design, and development, teams avoid last-minute fixes and repeated rework. The goal is to make accessibility part of existing processes, not an additional burden.
How is an accessibility strategy different from an accessibility audit?
An accessibility audit looks at a specific website, app, or product and identifies issues against standards like WCAG. An accessibility strategy takes a broader view. It focuses on how accessibility is embedded across your organisation - from decision-making and processes to design, development, and testing.
How do we measure progress after the strategy is delivered?
We work with you to define the KPIs that matter most to your organisation. These might relate to accessibility maturity, improvements in development processes, or reductions in issues identified during testing and audits.
By agreeing clear benchmarks from the start, you’ll be able to track real progress over time and see how accessibility is becoming embedded across your teams and products.
Will our teams need accessibility training as part of the strategy?
Often, yes. A strategy helps identify where teams would benefit from additional knowledge or support. We can provide tailored accessibility training to help your teams apply the strategy in practice and confidently build inclusive digital products.
What other accessibility services does Zoonou offer?
Your accessibility strategy and roadmap set the direction, but we don’t leave you to figure out the next steps alone. We can help you turn strategy into action through our broad range of digital accessibility services, including:
- WCAG and compliance audits
- Disabled user testing
- Accessibility training
- Document testing and remediation
These services work together to reinforce your roadmap: audits and testing show what’s working in practice, remediation fixes gaps in content, and training builds your teams’ skills - making accessibility part of everyday decision-making.
Together, they ensure your strategy doesn’t just exist on paper, but becomes a lived, practical approach across your organisation.