Five reasons why Zoonou became a B Corp

1. A natural next step

We have a history of responsible business practice – transitioning to employee ownership in 2023 – B Corp provides us with a framework to gauge our approach and measure our progress.

2. Driving positive change in our industry

Our vision is to ‘harness the power of collective ownership to inspire change in the software testing industry’. As the first software testing company to certify as a B Corp, it’s a signal to our industry that you can build a profitable business while having a positive impact on people and the planet.

3. Looking after our home

Zoonou was born and bred in Eastbourne – the sunshine coast. We have the ocean on our doorstep and the south downs in our back yard. B Corp requires us to measure and actively manage our environmental footprint across our entire business operation and supply chain.

4. Attract like-minded people

Alongside our employee-owned status, B Corp certification signals to both (new and existing) clients and employees who we are and what we value. We believe that it will attract the right people and clients to help us grow sustainably without compromising on our values.

5. Continuous improvement

We help our clients make better software – testing, iterating and improving runs through everything we do. The B Impact Assessment (BIA) measures the impact of our entire company. Companies must meet the 80-point threshold to qualify for B Corp certification and we certified with a score of 104.2. The BIA is designed to encourage continuous improvement and will help us to identify areas for growth and deeper impact.

What it means for our clients and partners

For us, our B Corp certification is more than a label. It’s a commitment to do business the right way. It means our clients and partners can trust that they are working with a company that values transparency, responsibility, and sustainability. We’re dedicated to helping businesses build better digital products while maintaining ethical and social integrity.

We believe in shaping a better future through responsible business practices. If you’re looking for a software testing partner that aligns with your values, get in touch.

Let’s build a better digital world together.

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