User Testing
Led by one of our usability experts, our user testing service starts with a discovery workshop. Together we agree the goals, user journeys, and tasks for testing alongside defining user demographics. We take care of user recruitment, scheduling and facilitating their test sessions.
Each test session will see a user attempt to carry out the predefined tasks using your website or mobile app. Our state-of-the-art technology captures both their behaviour and feedback. The sessions can be relayed live to you in our observation area or remotely to your off-site location. Our expert will then analyse and collate the data into a meaningful report with actionable recommendations.
Eye Tracking Studies
We go beyond user gestures and verbal feedback, we also capture and analyse their eye movements. Tracking eye movements provides objective information that is not always expressed by users or clearly visible to our experts. Combined with screen recordings and user feedback, it provides powerful evidence for or against change.
You’ll be able to view the eye movements live during the sessions and will receive detailed heat maps and analytical data when the study is complete.
Expert Reviews
A rapid approach to usability testing that doesn’t require recruitment. Our reviews are designed to help you measure and improve your user experience both quickly and effectively. Following a discovery workshop, one of our usability experts will aim to complete a set of agreed tasks assuming your user’s perspective, evaluating each of the steps against usability heuristics.
Usability reviews are an effective method to review:
- First Impressions
- Global Features
- Content and Interaction
- Forms and Inputs
- e-Commerce Journeys
Expert reviews can be used to obtain feedback early in the design process to help inform user journeys but can be used at almost any stage of the development life-cycle to get independent feedback.
Competitor Benchmarking
Drive changes by benchmarking usability for each iteration of your website or mobile app or compare it to your competitors. We’ll conduct the same testing on competitor applications to produce a direct comparison and give you a picture of how your user experience measures up.
