Usability Testing
The earlier you introduce your product to your customers the quicker you will learn where its weak spots are and reduce the risk of investing in something unfit for purpose. That is why at Zoonou we support your product design and development with usability testing right from the start.
Whether you are in early design discovery phases with wireframes and post-it notes, working with interactive prototypes in tools like Figma and Adobe XD, or have high-fidelity, complex functionality to test in beta code, our team of Usability Specialists create user research and usability testing projects that will get you the information you need to move forward with confidence.
We utilise qualitative user research and user testing methods to show the needs, behaviours, thoughts, and feelings of your customers so you can create products and services they want and will recommend to others.
Our usability testing services find where there are pain points and barriers in using your app, or website that could result in you losing a customer. It can also show unknown interaction behaviours that give you new opportunities and avenues to explore.
Just some of the qualitative testing methods we use:
• moderated user testing
• unmoderated user testing
• Contextual user interviews
• Card sorting
• Design comparative testing
• Diary studies
• 1st click testing
What we can test:
• Websites and web apps
• Native apps (IOS, Android)
• Virtual Reality
• Mixed/Augmented Reality
Our usability testing is inclusive and accessible
Along with our partners at RNID and RNIB, we are well equipped to test your products and services with people that make use of assisted technologies for accessing the web, and mobile applications.
Qualitative Testing
Qualitative testing methods focus on creating a deep knowledge and understanding of the behaviours, motivations, emotions and thoughts of the people that use your products and services.
Just like user research, qualitative testing involves speaking with real users and observing them using your products and services their own environment.
We carry out qualitative testing at all stages of the product lifecycle, whether you want information as part of a discovery for new products, testing prototypes in alpha and beta, or to get greater insight into how your live service works.
Our approach to qualitative testing
Qualitative testing at Zoonou is always carried out by a Usability Specialist in a one-one session with real people. We make use of the following methods to test your products and services and get you closer to your customers:
- Usability testing
- Contextual interviews
- Card sorting
- Diary studies
Quantitative Testing
Quantitative testing gives you numerical insight of product or services user experience by collecting data from large sample sizes.
Used to make informed decisions and optimise your user journeys, quantitative testing gives you statistical significance to the questions you have.
For example, if you are looking for confidence in which design approach to take, how you organise your content or finding out which features of your app matter most to your customers, these test methods are what you’re looking for.
Our approach to quantitative testing
Quantitative testing studies are designed and analysed by a Usability Specialist at Zoonou. We make use of the following methods to test your products and services and get you closer to your customers:
- Comparative or preference testing
- A/B Testing
- Card sorting
- Tree testing
- User surveys & questionnaires
UX Auditing
A UX audit is also known as a heuristic evaluation, or expert review. It is the process of evaluating the usability of a product by a panel of user experience experts using common interaction heuristics.
This kind of expert review is beneficial for teams that want to sanity check what they’ve designed before putting it to users through usability testing. It gives you an opportunity to address issues that would be found in user testing that could derail the experience unnecessarily and lose you customers.
Our approach to heuristics
UX audits are ideal for existing products or services because it provides actionable insights and guidance that will improve your user experience.
Here are some of the heuristics we measure UX with:
Visibility of system status
Do I know where I am, where I have been, and what is happening? If something is uploading, how do I know it is working, or it has finished?
“Plain English”
Are things labelled in a way that can be understood by anyone? Are labels using abstract concepts to mean something widely known as something else?
Can I read it?
Is text a size that makes it legible and supports cognition. Are there contrasting issues that may make it difficult to read text comfortably?
Recognition rather than recall
Can I complete my task without needing to remember where I have seen something previously? Is the system reliant on learned behaviour to function?
