In an increasingly fast-paced, digital world, people often struggle to find the time in which to practice traditional meditation techniques. The urban city lifestyle that so much of us have become accustomed to is somewhat contrasting to the zen like atmosphere traditional techniques emphasise.
Inspired by the idea that every moment can be an opportunity for mindfulness, Mindfulness Everywhere’s Buddhify app aims to incorporate meditation into people’s everyday lives. With a focus on mobile ‘on-the-go’ meditation, Buddhify puts a spin on classical meditation techniques and adapts them towards more commonplace environments, be that on a packed underground train or the hustle and bustle of a busy city street.
For Mindfulness Everywhere, it was imperative that the mobile app experience they had built complemented their message of relaxation and peacefulness. Working with Zoonou allowed them to ensure that test processes were in place to provide a high quality, high performing application to their ever-growing user base.
Available on both Android and iOS platforms, updates to the Buddhify application are being delivered at a fast pace. With this in mind, an appropriate test approach to yield quick results against limited time-frames was required.
Zoonou proposed a predominantly exploratory test process to support ongoing releases of the application for both OS versions. This flexible and responsive approach allows our team of expert test analysts to focus on the new functionality introduced with each update and promptly react to new builds.
Due to the mobile nature of the application, a prime concern was ensuring sufficient testing across a broad range of mobile devices. Zoonou’s extensive library of real test devices played a pivotal role here – allowing Mindfulness Everywhere to select a vast range of different iOS and Android mobile environments on which the app might be used by their intended user group.
The award winning Buddhify app has now been used and loved by hundreds of thousands of people all around the world. Topping app charts in dozens of countries, the app has enabled over 70 million minutes of meditation and counting.
The application is currently enjoying 4.2 and 4.1 star reviews in the Google Play Store and iOS App Store (as of July 2018).
In recent months, Zoonou has helped Mindfulness Everywhere to introduce significant new features. The new membership area including Transmission (a new guide for leading meditation yourself) and Together (a new area of regularly updated video courses and stories from across the user base) has recently been launched to positive feedback. Both of these features are built to increase a strong sense of community around Buddhify.